About Us

Opened in 2012, in the works for decades.


Rich's Rod & Custom is a full service shop with specialities in restoration and custom work. Rich Doney, the owner and founder of Rich's Rod & Custom grew up in Ironwood, Mi and began a love of automobiles before the young age of 8 years old helping his grandfather take apart cars. Growing up learning from his dad who owned and operated a machine shop and his grandfather who owned and operated a salvage yard he was surrounded and fascinated by automobiles and machinery.

"The best place to grow up learning about cars is a junk yard. It was fun."

Rich's bought his first car, a 1969 Chevrolet Chevelle, restored it, painted it twice and then sold it. That was just the beginning.

"Then I just kept buying more and restoring them."

48 coupe

Stop on in and see my 1948 Plymouth Coupe. ~ "That's my Baby."

Our Vision

Restoration is our speciality, with over 30 vehicles at any given time on hand, we always have a project in the works. Let us give your next project that special touch it deserves. We have a consignment shop on site, we can help you sell your finished or unfinished project car to move onto that next project or whatever the reason you need to sell. Have vintage merchandise you want to sell we can do that too. Anything from juke boxes to signs, to wheels and more.

Soon we will have a full service garage for motorhomes, dump trucks and all shapes and sized of vehicles. Keep on the lookout for our grand opening sometime soon. We plan to organize car shows & cruises, indoor and outdoor events and more. Interested let us know and we can add you to our mailing list.

Our Hours:

  • Mon - Fri: 8:00 am-4:00 pm
  • Sat: 8:00 am-12:00 pm
  • Sun: Closed